Data is now an intrinsic part of our lives. It always has been, but those of you that are old enough to remember the pre-computer days (PCD) that’s not the Neolithic period, only a matter of 40 odd years ago, data didn’t seem that relevant.
In the PCD, if a shop assistant asked you for your details, i.e. name, address and telephone number, it was for a guarantee or a mail shot or at worst, to miss sell PPI. Now you are asked as a matter of course for your name, address, phone number and email address (not available PCD). Refuse and you are looked upon with incredulity or even disdain and woe betide if you dare to ask why the information is needed? But, provide the information and this is what happens…
I needed new tyres for the car and on Saturday, whilst on my way into town, I popped into a well-known supplier. I negotiated a reasonable deal, actually that was always going to be the price but it makes me feel better to say that, and I paid for the tyres. I was asked for and provided the usual details i.e. name, postcode, house number etc. Job done, didn’t think about it any further.
Monday morning, phone call on the mobile, private number; I duly answer. Is that Mr (full name), yes, I reply, thinking I wonder who this is, sounds official. I’m Sandra from UK Investments, can I confirm your address as (address given) … Sorry who are you, I ask and Sandra reiterates the company name. How did you get my phone number, asked in a somewhat annoyed tone…? You must have ticked a box… I don’t recall ticking any box and I’m not interested in any investment… please explain how you got my number … and the phone goes dead.
Coincidental that I gave away the information on Saturday and now it’s being used on Monday? Maybe, maybe not, but I suspect my details have been sold on.
Sometime ago I had an accident in my car and had a phone call from the other parties’ insurance company to get my details and sort out my claim. Two days later, a phone call on my mobile from someone asking about the accident and whether I had been injured at all… where there’s blame there’s a claim… and lots of money for the lawyers. I gave them short shrift but a couple of weeks later another call on my house landline… same thing and another short conversation involving how did you get my number and a phone going dead.
Two months later, my partner, same address, different surname, received a call on her work mobile… has someone at this address been involved in an accident… and a few weeks after that the same call on her personal mobile? How on earth do they tie all of these together?
So, when my doctor’s surgery asks me whether I consent to allow my details to be input onto a national database, because this will benefit me when being treated anywhere in the country, I am somewhat reluctant and sceptical.
Whilst I think back to the recent hacking of NHS computers, hacking is probably the least of my worries. Back in the PCD my personal data felt relatively private and respected, in contemporary society privacy seems to be an antiquated notion that is wilfully ignored in the pursuit of financial gain. Privacy and your data, think again and oh, my inside leg measurement is…
Fortunately, or unfortunately, I guess it depends on your viewpoint I was brought up in an era where technology, as we now know it, was not that complex. Mind you, when I was 5 years of age they still managed to put a man on the moon, so I guess complexity is somewhat relative. Anyway, we didn’t walk around with smart mobile devices, in fact the first mobile phones were well, not that mobile, car batteries in fact with handsets on top of them. Computers were not that advanced, my first computer had a hard drive of 540mb and that was considered huge. We were told, well almost promised that technology would work for us, the three-day working week was on its way. Technology would free us from the chains of work and everyday drudgery. Instead, we have become slaves to technology and are slowly but surely losing key skills along the way. One of those key skills is the ability to think and interact; a slow process of zombification.
A while ago I had the good fortune of going to see the comedian Russell Howard in Birmingham; that man is so funny. So how do you get there, obvious, sat nav? Now there is a nice bit of enabling technology, post code, no thought, there we go, on our way. I’m sure you’ve heard about those drivers that have gone down dead end streets or lorry drivers that have attempted streets too narrow for the lorry; you guessed it, I did something similar. When the nice, polite sat nav lady says turn left, who am I to say that’s not correct? We ended up in an industrial estate at the back of our hotel and had to retrace our steps and try to work out how to get to our destination. The problem… I stopped thinking. I didn’t need to look at road signs and I didn’t need to work out the best route to follow, I didn’t need to stop and ask anyone, I just needed to follow what the nice lady said, like a sheep.
When I go into work and I fire up the computer, I’m met with a plethora of emails, most of which are complete garbage and of no relevance to me. It is all too easy to fire off that email without thinking, why not cc it into the whole world? People send emails that make little sense, or seem rude or offhand, the problem… they didn’t think, and it’s all too easy, particularly from so called smart devices. Sometimes I think the device is smarter than the operator.
Now I’m sure you will recognise this one; the mobile bleeps, you have to check it, never mind that you are in deep conversation with friends, colleagues or those nearest and dearest. The phone, or the message suddenly becomes more important, if you were thinking and adding some value to the conversation, you are not now. The phone now controls you.
The problem is that technology now dictates how we act and what we do. We take the easy route and stop thinking and we have more concern for the technology than we do for humans that we interact with. I’m not adverse to technology but I am adverse to the way we misuse it and allow others to bring us into their fairy-tale technological world of zombies.